As a small business owner or startup, you’ll know how difficult it can be to find new customers and grow your brand from scratch. Sure, you can attend networking events, hold conferences and partake in old-fashioned sales techniques, but one of the best ways to spread the word is to invest in digital marketing. Below, we’ve put together some of the strategies that you should follow if you want to take your business to the next level without breaking the bank.
Do it yourself
It sounds obvious, but many small business owners are too scared to market their business without getting the help of a professional. But the truth is that there are many things you can do without spending a penny, like launching a website using a site builder and writing blogs for your website. Just watch YouTube tutorials, take your time, and learn new skills on your journey.
Work with low-cost professionals
You don’t need to spend thousands of pounds finding a marketing agency to turn the fortunes of your business around – there are many freelance and low-cost alternatives. If you want a company to manage your social media presence, for example, then the affordable social media management services offered at 99social are a great solution. Alternatively, you could use sites such as People Per Hour and Fiverr to find super affordable marketing solutions.
Let technology help
The internet has made it easier than ever to market your business online – and in some ways, you can leave tools to work their magic while you get on with more important things. If you want to post content on social media, for example, you could use a scheduling tool like Buffer to take the pressure off of managing an account on your own. Then you can sign up for a tool like IFTTT, which automates marketing activities like sharing posts on your blog, for example.
Ask for recommendations
If you already have a couple of satisfied customers, then ask them to refer your services to their friends and contacts. Some of them will refuse, but you’d be surprised to know how many new customers you can find through word of mouth. A recommendation is worth much more than an advert in the local newspaper, as people are more likely to trust the people they know.
You don’t need to be a marketing expert or a millionaire to get ahead online; take your time, experiment with the free tools available, and find cheaper alternatives wherever possible.